Learn about the SmartOffers dashboard card and it's key metrics
The SmartOffers dashboard is a powerful tool that helps you track the performance of your promotional and loyalty offers. By using this dashboard, you can see how well your offers are doing and make better decisions on how to improve them. Let's dive into the key metrics you'll find on the SmartOffers dashboard.
Total Promotional Offers Redeemed
This metric shows you the total number of times customers have used your promotional offers. It's a simple count of how many times the offers have been redeemed, giving you an idea of their overall popularity.
Total Promotional Redemption Rate
The redemption rate tells you what percentage of the issued promotional offers have been used by customers. To calculate this rate, you take the number of redeemed offers and divide it by the number of offers that were activated, then multiply by 100 to get a percentage. A higher redemption rate means your offers are more effective.
Total Loyalty Offers Redeemed
Loyalty offers are special deals given to customers who are part of your loyalty program. This metric counts how many of these offers have been redeemed. Tracking this can help you understand how engaged your loyalty program members are.
Top Performing Offers Data Table
To give you detailed insights, the dashboard includes a data table that lists your top performing offers. This table has several columns:
- List of Offers: Here, you'll see the names of each offer and their stat.
- #Activations: This column shows how many times an offer has been activated by customers, indicating interest in the offer.
- # Redeemed: This tells you the actual number of times the offer was used by customers after activation.
- Redemption Rate: Similar to the total promotional redemption rate, this shows the percentage of activations that turned into redemptions for each specific offer.